Big Day For UPS!
Today I got a huge delivery from UPS – Books from CafePress (I’m sending these out until the ones I’m having printed privately are ready) so I was able to fill the orders that I’ve received in the past week! I also received some Knitting Heretic mugs I’ve promised to friends as gifts (and also to sell at a few events). Fortuitously I also received my cardboard mailers to ship the books and my packing tape! I also got my box of 1,000 postcards I had printed up to send to yarn shops.
So far I have 300 addressed and ready to be stamped. I’m realizing I was a fool not to let the postcard publisher send these out, which they would have done for roughly the price of postage in addition to the print fee, but we live and learn – right?
I have a list (I sound like McCarthy) of 1,300 yarn shops, and all of them will get postcards before I’m finished! In trying to design a marketing strategy I’m concentrating on yarn shops, guilds, internet word-of-mouse and my speaking/teaching engagements. I’d love to get an ad in FCEK or Vogue (or even Interweave) but it’s just beyond my current budget. But I hope it won’t be forever! The knitting community is huge in scope – if any of you have great marketing tips, I’d love to hear them!
What an experience this whole thing has been – amazing! Such a wonderful learning experience. Writing a book and putting it together would be a great project for my Brownie troop (in a small way, of course…) Maybe we’ll do that before the end of the year.
The throat continues to be very sore – so sore in fact that I just don’t feel much like eating (can this be me writing?) but I feel so much better – thanks for the good thoughts and kind emails! It’s just lovely outside today and the kids are loud and happy!